Throw away your marketing hat & put on your media hat!

How to write to engage readers

We are now entering a new decade and a lot of people and companies are explaining what will happen in 2020. I will not do that, but I will repeat the importance of thinking of your company as a media company. For many years now many B2B companies have used journalistic-like corporate content, to educate and bring something of value to their customers and leads to drive engagement and build trust. However, some companies still struggle, due to they produce the wrong type of content. To succeed, it´s important to approach content like a media person.

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